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Marketing Innovation & Analytics Major

Program Details

Degree

Bachelor of Science

School

School of Business

Department

Business Undergraduate Program

Available

On campus

Contact

Office of Undergraduate Admissions1.201.216.8348[email protected]
Apply Now

Technology has completely changed the ways in which products and services are sold today.

A student standing in front of a bar chartStudents at Stevens get hands-on training in the kinds of technology that are changing how marketers work to engage their audience.

Big Data has given marketers a limitless wealth of information into the habits and behaviors of their customers, and social media and mobile communications mean messages can be targeted to specific people at specific places during specific times. But to capitalize on those advantages, you need to be able to interpret all that data to create actionable strategy — a specialty at Stevens. Here, you'll experiment directly with these tools to create and manage campaigns, and use analytics to adjust strategies based on audience behavior.

Students who major in Marketing Innovation & Analytics graduate able to bring a results-driven, creative approach to traditional and new media campaigns, and will understand how to apply analytical methods to track and ensure success.

The technology focus of the core Marketing Innovation & Analytics classes ensures students are prepared to analyze customer data and craft messaging that resonates strongly with the desired audience. Students in the marketing program develop the skills needed to pursue careers at product and service providers in any industry, and will especially stand out for employers at firms that understand the value of analytics-driven marketing.

Marketing Core

The core Marketing classes emphasize the evolving methods by which professionals can use technology to improve customer engagement. 

  • BT 403 Marketing Strategy in a Digital World

  • BT 417 Market Analytics & Research

  • BT 435 Social Media and Network Analysis

  • BT 445 Virtual and Physical Consumer Behavior

  • BT 465 Integrated Marketing Communications

  • BT 466 Data Analytics

Business Core

In addition to your core of major-specific courses, you'll complete a suite of courses to provide you with an understanding and appreciation for the business fundamentals, including entrepreneurship, operations, business law, information systems, international business, accounting, finance, marketing and management. These courses will help you develop critical thinking and presentation skills, and encourage you to apply your learning to solve complex business problems.

  • ACC 200 Financial Accounting

  • ACC 215 Managerial Accounting

  • BT 100 Principles of Management

  • BT 243 Macroeconomics

  • BT 244 Microeconomics

  • BT 221 Statistics

  • BT 223 Applied Models and Simulation

  • BT 290 Business Career Seminar

  • BT 321 Corporate Finance

  • BT 330 Social Psychology & Organizational Behavior

  • BT 350 Marketing

  • BT 413 Business Law

  • ISE 350 Logistics and Supply Chain Management

  • MIS 110 Intro to Scientific Computing or CS 115 Intro to Computer Science

  • MIS 201 Fundamentals of Information Systems with Excel Lab

  • MGT 300 Business Communication

  • Two information systems courses

  • Two technology courses

Practice Core

The practice core at Stevens is where you’ll apply the skills you’ve learned in real business simulations, culminating in the Stevens Innovation Expo. For your expo project, you'll work in teams to either pursue a startup business concept of your creation, or work with executives at a New York-area business on a real-world consulting project. It’s one of the strongest examples of learning by doing — a value emphasized by Stevens and the School of Business — and provides instant credibility for your resume. 

  • BT 301 Strategy

  • BT 372 Entrepreneurship

  • BT 401 Advanced Strategy

  • MGT 411 Senior Design I

  • MGT 412 Senior Design II

Arts and Sciences Core

The arts and sciences core is a distinguishing feature of a Stevens education, and will help you hone talents such as written and oral communication and teamwork, while gaining a broader perspective on the world around you through courses in literature, political science, history and the social sciences.

  • HASS 103 Freshman Writing

  • HASS 105 CAL Colloquium

  • MA 117 Calculus I

  • MA 119 Multivariable Calculus & Finite Math

  • Two Humanities courses – one upper-level course and one lower-level course

  • One Science course

See courses in the Academic Catalog