Our Web and Digital Strategy team is responsible for shaping and executing a comprehensive approach to maximize the university's online presence and digital capabilities. We combine strategic thinking, technical expertise and design to promote our online digital assets and increase engagement.
We develop and continuously improve the long-term digital strategy to support the university's strategic goals. This strategy encompasses website development, analytics, social media, content creation, marketing, SEO and more.
Additionally, the team designs website improvements, information architecture, usability testing and accessibility to enhance the user experience of Stevens.edu and other digital properties. We collaborate frequently with marketing, content and academic units to ensure that digital strategies align with overall university objectives and reputation initiatives.
Quick Links to Resources
Services, Areas of Expertise and Products
Accessibility
Search Engine Optimization
Content Optimization
Website Analytics
Digital Design
User Experience (UX)
Contentful Access and Training
Image Curation
The Digital Team in University Relations also serves as administrators and product managers for the following:
Google Analytics
Google Search Console
Google Tag Manager
Big Query
Crazy Egg
Contentful
Shorthand
Site Improve
Curator.io
Media Valet
